I&A is a marketing consultancy managed by Eric Pratum. I&A focuses on:

  • Search engine optimization.
  • Conversion rate optimization.
  • Tracking and tagging implementation.
  • Google Analytics.
  • Google AdWords.
  • Bing Ads.
  • Google Tag Manager.
  • Competitive Research.
  • Social, remarketing, and similar ads.
  • Analytics.
  • Digital strategy.
  • Email marketing.
  • Ecommerce.
  • Fundraising.

. Some of the projects we’ve worked on recently have been:

  • Pay-per-click cost-per-acquisition projections for a payment processor.
  • Analysis of drug trial results with an eye toward using the stats in marketing the treatment for a pharmaceuticals company.
  • Development of a cross-border marketing program for a retail company.
  • Creation of a social media and SEO analytics reporting platform for a major telecom.
  • Social media analytics and Google AdWords Grant management for a major disaster relief charity.
  • Social media, email, and website auditing and consulting for a major humanitarian aid organization.

We have implemented million dollar campaigns that have resulted in 26x year over year growth in website traffic, 250x growth in acquisition, and 11x growth in revenue. Additionally, our strategies have resulted in more than double revenue per customer and per donor in both commercial and nonprofit circumstances.

Ask for a reference. We’ll provide it.


Eric’s and the I&A crew’s work has been featured on Moz, Businesses Grow, Full Sail University, and at the DMA, AFP, BlogWorld, Social Slam, and Convio Summit conferences where Eric has presented.

If you would like consulting, speaking, freelance, or anything else from Eric or I&A contributors, please use the contact page or email Eric at ericpratum@gmail.com.