Broscience

The bromarketing has to stop

Broscience – Word of mouth knowledge passed off as fact, primarily among bodybuilders + weightlifters. Generally spouted most by guys who have used loads of steroids and are huge, have no idea what is happening to their bodies and then share that same cluelessness with others who make the false assumption that their experience means …

Rest in peace

3 ways you’re killing your website & how to fix it

In a world where 70% of customers visit your website before making their first purchase decision, it’s no longer okay to say, “I don’t get that website stuff,” and also not pay someone to fix problems. If even 10% of those potential customers I just mentioned that visit your website decide not to buy, that’s …

What are you afraid of?

What are you afraid of?

I know someone that won’t leave their house when it’s dark and their spouse isn’t in town. Another person won’t visit their family across the country because flying scares them so much. Yet, another hides all of their money IN CASH around their business and home because they’re afraid it’s not safe in a bank. …

Free by Chris Anderson

Free: The Future of a Radical Price by Chris Anderson

Who? Entrepreneurs, product managers, and marketers. When? As soon as you can reasonably get to it. Why? Free is an excellent discussion of the move to freemium, open source, and all around free products. Best Quote Piracy happens when the marketplace realizes that the marginal cost of reproduction and distribution of a product is significantly …

Analysis is paralysis

You have a problem with analytics

Years ago, I made a small name for myself through blogging about social media and tweeting pretty much anything that I could find on Reddit. I got to the point that I was getting a fair number of job offers, as well as just a lot of praise, so what did I do? I blogged …

Art of Seduction

The Art of Seduction by Robert Greene

Who? Aspiring pickup artists and power players. When? In college if you want to be a pickup artist. Early in your career if you’re interested more in the business impacts. Why? The book is chalked full of examples. Best Quote Most people are locked in their own worlds, making them stubborn and hard to persuade. …

Some Thoughts on Firing Employees

Some thoughts on quitting

Rand posted last night about his thoughts on firing employees and how SEOmoz handles it. Having managed teams and left companies of my own choice, I found it to be an interesting read. On one hand though, talking about the financial, emotional, and team impacts of firing leaves the picture incomplete if you don’t look …

Lean startup machine

How to build a broken lean startup machine

I wasn’t familiar The Lean Startup movement until this year, which is one reason that I didn’t push back when I once joined a company (this was before the book but after the movement had a name), and my boss told me that they didn’t want to buy me a laptop because they were “trying to do …

What every body is saying

What Every BODY is Saying by Joe Navarro

Who? Anyone interested in face-to-face communication and anyone that might think they could improve there. When? Put it in your queue. Why? It is a simple and straightforward book about body language. Best Quote The problem is that most people spend their lives looking but not truly seeing, or, as Sherlock Holmes, the meticulous English …