Free marketing or no marketing budget?

Free marketing techniques or no marketing budget?

One of the most consistent misconceptions non-marketers have about marketing, whether in-house or through an agency, is that us marketers can “do marketing” for free. I’ve had non-marketing managers tell me, “We need to cut the marketing budget and still hit our numbers.” I’ve also had clients ask, “What can we do for free?” “We’ve …

Google AdSense

Three Secrets on How to Earn Money from Google AdSense

While there are stories of people making an entire income off of AdSense, it is unlikely that that will ever happen unless you fully optimize ever possible aspect of your website and your AdSense account. To help you in those efforts, follow these three principles. Find a Profitable Niche The niche in which you want …

Outliers

Outliers by Malcolm Gladwell

Who? Business people and people that enjoy intellectual media. When? Just put it in your queue above Twilight and 50 Shades of Grey. Why? It might change the way you think about building to success. Best Quote Practice isn’t the thing you do once you’re good. It’s the thing you do that makes you good. …

What you need to know about a link disavowal tool

After the Google Panda update and especially following the Google Penguin update, webmasters began pooping themselves over low quality links pointed at their sites. Many webmasters have purchased links from Fiverr, participated in link wheels, or otherwise come by craptastic links, so even without using a tool like Open Site Explorer to see who was …

Role of social media in business

Three Musts When Using Social Media for Business

You’re a savvy business owner, so you’re using social media. Unfortunately, you can’t say for certain whether or not it’s really worth your time. If you’re asking yourself what you should be doing and what you should be getting out of social media, the following three musts are for you. Use Social Media to Find …

Talent is Overrated

Talent is Overrated by Geoff Colvin

Who? Anyone that is interested in ever improving themselves in anything and anyone that might ever want to be a parent. When? Now. Why? This book left the strongest impression on me of almost any book I have read in the last few years. Best Quote Research confirms that merely putting in the years isn’t …

Everyone is a marketer

The truth about companies where everyone is a marketer

Companies like SEOmoz and HubSpot make marketing look easy. Not only do a number of their employees blog and participate in relevant conversations on other blogs, Quora, and a number of other sites, but they also have very responsive social media outlets on Facebook and Twitter. Seeing that and then reading things like this from …