Broscience

The bromarketing has to stop

Broscience – Word of mouth knowledge passed off as fact, primarily among bodybuilders + weightlifters. Generally spouted most by guys who have used loads of steroids and are huge, have no idea what is happening to their bodies and then share that same cluelessness with others who make the false assumption that their experience means …

What are you afraid of?

What are you afraid of?

I know someone that won’t leave their house when it’s dark and their spouse isn’t in town. Another person won’t visit their family across the country because flying scares them so much. Yet, another hides all of their money IN CASH around their business and home because they’re afraid it’s not safe in a bank. …

Analysis is paralysis

You have a problem with analytics

Years ago, I made a small name for myself through blogging about social media and tweeting pretty much anything that I could find on Reddit. I got to the point that I was getting a fair number of job offers, as well as just a lot of praise, so what did I do? I blogged …

Some Thoughts on Firing Employees

Some thoughts on quitting

Rand posted last night about his thoughts on firing employees and how SEOmoz handles it. Having managed teams and left companies of my own choice, I found it to be an interesting read. On one hand though, talking about the financial, emotional, and team impacts of firing leaves the picture incomplete if you don’t look …

Lean startup machine

How to build a broken lean startup machine

I wasn’t familiar The Lean Startup movement until this year, which is one reason that I didn’t push back when I once joined a company (this was before the book but after the movement had a name), and my boss told me that they didn’t want to buy me a laptop because they were “trying to do …

Free marketing or no marketing budget?

Free marketing techniques or no marketing budget?

One of the most consistent misconceptions non-marketers have about marketing, whether in-house or through an agency, is that us marketers can “do marketing” for free. I’ve had non-marketing managers tell me, “We need to cut the marketing budget and still hit our numbers.” I’ve also had clients ask, “What can we do for free?” “We’ve …

Everyone is a marketer

The truth about companies where everyone is a marketer

Companies like SEOmoz and HubSpot make marketing look easy. Not only do a number of their employees blog and participate in relevant conversations on other blogs, Quora, and a number of other sites, but they also have very responsive social media outlets on Facebook and Twitter. Seeing that and then reading things like this from …

Learn something new

The 2 BEST WAYS to learn something new

Last year at TED, Eli Pariser gave a talk on how Google, Facebook, and other internet-based services are increasingly filtering the web to only show up things that we generally agree with and are interested in.   In a world increasingly concerned with happiness and relevancy and speed, how do you learn something new if …