Role of social media in business

Three Musts When Using Social Media for Business

You’re a savvy business owner, so you’re using social media. Unfortunately, you can’t say for certain whether or not it’s really worth your time. If you’re asking yourself what you should be doing and what you should be getting out of social media, the following three musts are for you. Use Social Media to Find …

How much money can you make blogging?

How much money can you make blogging?

A lot and none. I’ve been blogging since early 2007 and have made money and gotten recognition from it, but not in the way that most aspirants think of it. The fact of the matter is that making money directly from blogging is nearly impossible. I’ve run AdSense, participated in affiliate campaigns, been paid for …

Learn to blog

Learn to blog like a professional

There was a point early in my career, where I built a Twitter presence that (at the time) was on the Top 100 Most Followed list and a blog that was one of the more respected social media and marketing outlets in Washington state. For the bean counters, that was somewhere around 7,500 Twitter followers …

Use Pinterest

7 Simple Ways to Use Pinterest for Business

Although many businesses struggle to use social media to their benefit, the ones that effectively harness it make huge gains in at least awareness and retention, if not also revenue. With Pinterest being the latest large social media tool, there is again an opportunity for you to gain ground in social media before your competitors …

Social media conversation

The lie of the social media conversation

Over 10 years ago,┬áThe Cluetrain Manifesto gave us the phrase “markets are conversations,” and with the advent of social media, we stretched that to imply that both individuals and brands should be conversing, but despite well-worn examples of some brands conversing with their customers, I’m not convinced there really is a social media conversation for …