Transforming Marketing & Leadership through Decision-Making Excellence
Our Mission
At Inbound & Agile, our mission is to empower organizations to make informed decisions about their investments in people and communications. We combine extensive experience in marketing and leadership with innovative thinking and practical strategies to help our clients achieve their goals and drive long-term success.
Our Story
Inbound & Agile was founded by Eric Pratum, a marketing and leadership expert with over 20 years of experience. Eric began his career by teaching himself HTML and hand-coding a website, laying the foundation for a career dedicated to helping businesses and nonprofits succeed in a digital world.
Eric’s journey includes pioneering work in digital analytics, social media, and e-commerce, as well as leading digital teams and strategies for some of the world’s largest and most influential organizations. His unique approach has generated billions of revenue and quite literally saved several companies and nonprofits from going under.
After years of working for other employers, Eric decided to restart Inbound & Agile to offer his expertise to a broader range of clients. Today, Inbound & Agile is committed to helping you connect with the deep human needs of your audiences so that you can realize your goals.
Our Approach
At Inbound & Agile, we believe in a client-centric approach that focuses on understanding the unique needs and challenges of each organization we work with. Our methodology is built on the following principles:
• Customized Solutions: Tailored strategies that meet the specific goals and requirements of each client.
• Data-Driven Insights: Leveraging advanced analytics to provide actionable insights that inform decision-making and optimize performance.
• Innovative Thinking: Staying ahead of industry trends and continuously exploring new ways to drive success.
• Collaborative Partnership: Fostering a collaborative environment that encourages open communication and continuous improvement.
Meet Our Founder: Eric Pratum
Eric Pratum, the founder of Inbound & Agile, brings a wealth of experience and a unique perspective to the table. His career spans over two decades of working with Fortune 100 companies, nonprofits, and various other sectors. Eric’s expertise includes digital marketing, leadership development, strategic planning, and more.
Key Highlights of Eric’s Career:
- Developed social media analytics practices for Microsoft’s Windows, Office, and Bing business groups.
- Led digital teams at the world’s largest publicly owned nonprofit fundraising agency, raising billions of dollars.
- Built and led digital media teams for major agencies, significantly increasing revenue and driving growth.
- Developed and executed comprehensive marketing and leadership strategies for global clients in various industries.
Eric’s passion for understanding individual and group motivations, combined with his ability to communicate complex ideas effectively, makes him a sought-after consultant, speaker, and coach.
Our Values
Integrity: We operate with honesty and transparency in all our interactions.
Innovation: We embrace creativity and continuously seek new ways to solve problems and drive success.
Collaboration: We believe in the power of teamwork and work closely with our clients to achieve their goals.
Excellence: We are committed to delivering the highest quality services and exceeding client expectations.
Get in Touch
Ready to transform your marketing and leadership strategies? Contact Inbound & Agile today to learn how we can help you achieve your goals.