What are you afraid of?
I know someone that won't leave their house when it's dark and their spouse isn't in town. Another person won't visit their family across the country because flying scares them…
Free: The Future of a Radical Price by Chris Anderson
Who? Entrepreneurs, product managers, and marketers. When? As soon as you can reasonably get to it. Why? Free is an excellent discussion of the move to freemium, open source, and…
You have a problem with analytics
Years ago, I made a small name for myself through blogging about social media and tweeting pretty much anything that I could find on Reddit. I got to the point…
The Art of Seduction by Robert Greene
Who? Aspiring pickup artists and power players. When? In college if you want to be a pickup artist. Early in your career if you're interested more in the business impacts.…
Some thoughts on quitting
Rand posted last night about his thoughts on firing employees and how SEOmoz handles it. Having managed teams and left companies of my own choice, I found it to be…
How to build a broken lean startup machine
I wasn't familiar The Lean Startup movement until this year, which is one reason that I didn't push back when I once joined a company (this was before the book but after…
What Every BODY is Saying by Joe Navarro
Who? Anyone interested in face-to-face communication and anyone that might think they could improve there. When? Put it in your queue. Why? It is a simple and straightforward book about…
Good to Great: Why Some Companies Make the Leap… and Others Don’t by Jim Collins
Who? Any manager or aspiring entrepreneur. When? Now. Why? This book should be required reading for every business student. Best Quote The purpose of bureaucracy is to compensate for incompetence…
Free marketing techniques or no marketing budget?
One of the most consistent misconceptions non-marketers have about marketing, whether in-house or through an agency, is that us marketers can "do marketing" for free. I've had non-marketing managers tell…
Three Secrets on How to Earn Money from Google AdSense
While there are stories of people making an entire income off of AdSense, it is unlikely that that will ever happen unless you fully optimize ever possible aspect of your…