How to successfully market your small business using Facebook
You know you have to be on Facebook. There's no question about that. The problem you and thousands, probably tens of thousands, of business owners face is, "I'm on Facebook.…
EntreLeadership by Dave Ramsey
Who? Anyone interested in leadership or growing a team or business. When? Put it in your queue. Why? This is a well-written book from a passionate and experienced entrepreneur/writer/speaker/trainer. Best…
Made to Stick by Chip & Dan Heath
Who? Anyone that needs their ideas to affect others – teachers, managers, entrepreneurs, preachers, parents, activists, etc. When? Put it in your queue. If it takes you a long time…
How to Talk to Anyone, Anytime, Anywhere: The Secrets of Good Communication by Larry King
Who? Anyone interested in increasing self-confidence, meeting more people, and improving their personal or professional relationships. When? As soon as you realize that face-to-face communication is important for your life.…
Management Tips: The 4 worst words to hear
"Whatever you say, boss." Okay, they don't have to be those exact words, but you know that, as a manager, you have problems as soon as you start to hear…
How to effectively optimize your email newsletter for a higher conversion rate
Regardless of the studies you read, somewhere north of 90% of all internet users check email. Roughly the same percentage use search engines, so you can't afford to ignore either.…
The lie of the social media conversation
Over 10 years ago, The Cluetrain Manifesto gave us the phrase "markets are conversations," and with the advent of social media, we stretched that to imply that both individuals and brands…
Steve Jobs by Walter Isaacson
Who? Anyone that has the remotest interest in business, management, entrepreneurship, self-improvement, Apple, Steve Jobs, etc. When? Reasonably soon. Why? It was a very good book. Best Quote I hate…
The 4-Hour Workweek by Timothy Ferriss
Who? Read The 4-Hour Workweek if you are interested in productivity, efficiency, or entrepreneur. When? Don't rush. Why? It's a good book, but not everyone loves it. Best Quote For…
Positioning: The Battle for Your Mind by Al Ries and Jack Trout
Who? Anyone that has never taken a marketing class should read this book. When? As soon as you begin doing any marketing or product development work. Why? Positioning is a…