The 4-Hour Workweek by Timothy Ferriss
Who? Read The 4-Hour Workweek if you are interested in productivity, efficiency, or entrepreneur. When? Don't rush. Why? It's a good book, but not everyone loves it. Best Quote For…
Positioning: The Battle for Your Mind by Al Ries and Jack Trout
Who? Anyone that has never taken a marketing class should read this book. When? As soon as you begin doing any marketing or product development work. Why? Positioning is a…
How and Why to Set Up rel=”canonical” on a WordPress Blog
When you create multiple pages with the same, or highly similar, content, search engines algorithmically pick up on the similarities and either exclude all but one of those pages from…
Delivering Happiness by Tony Hsieh
Who? Anyone interested in entrepreneurship, leadership, or management. When? No rush. Why? It's an interesting book from a successful, serial entrepreneur. Best Quote Happiness is really just about four things:…
The Snowball by Alice Schroeder
Who? Anyone interested in Warren Buffett, investing, the stock market, finance, and probably entrepreneurship. When? Put it in your queue. Why? Being one of the richest and most financially successful…
The Long Tail by Chris Anderson
Who? Every entrepreneur, marketer, and product manager. When? Now. Why? The Long Tail is one of those books that puts changes to world markets in perfect perspective. Best Quote The…
How to Win Friends and Influence People by Dale Carnegie
Who? Everyone should read this book. When? At the earliest, when you're in high school. Early in your career is best though. Why? How to Win Friends and Influence People…
Beginner’s guide to CRO
Are you wondering why your website seems doesn't convert more people even though you've been putting more time into it? It's time to go back to the drawing board and…
Should you pay outsourced workers hourly or by deliverable?
In 2010, Seth Godin wrote about hourly work versus linchpin work. Essentially, his thesis is that you should pay someone a fair hourly rate when there are substitutes for what…
The 50th Law by Robert Greene
Who? Anyone interested in people, power, or politics, and anyone interested in 50 Cent. When? No rush. Why? In a similar way to how a well written biography is intriguing,…