In this episode, Eric talks with Jesse Sprague, founder of EchoSpectra, about why wildfire risk isn’t primarily a firefighting problem, but a data, process, and decision-making problem.

Jesse’s work sits at the intersection of geospatial science, field investigation, and real-world accountability. What begins as a conversation about wildfire mapping quickly expands into a deeper examination of how organizations handle risk, why more data can sometimes increase liability instead of clarity, and how many industries quietly avoid seeing what they are technically capable of measuring.

They explore how wildfire investigators, insurers, utilities, and governments have historically relied on fragmented tools, handwritten notes, and disconnected systems and why that breaks down as fires become more frequent, more destructive, and more legally scrutinized. Jesse explains how EchoSpectra helps teams document fire behavior, fuels, and origin-and-cause evidence in ways that are defensible, collaborative, and scalable.

Along the way, the conversation touches on pipeline safety, change detection, insurance economics, smoke as an unaccounted public health cost, and a recurring theme: ignoring information doesn’t eliminate responsibility. It only delays it.

This is a grounded conversation about risk, systems, and what happens when reality outpaces the processes designed to manage it.

Topics Covered

• Why wildfire risk is a data and process problem, not just a response problem
• How investigators document fire origin, spread, and behavior in the field
• The difference between collecting data and being able to act on it
• Why organizations sometimes avoid visibility to reduce perceived liability
• How geospatial intelligence changes wildfire prevention and litigation
• The hidden public health cost of wildfire smoke
• Parallels between wildfire risk, pipeline safety, and regulated industries
• “Choosing your hard” as a decision-making framework for leaders
• What scalable risk management actually requires in the real world

Episode Links

• Connect with Jesse on LinkedIn: https://www.linkedin.com/in/spatialdata/
• Check out Jesse’s company: https://www.echospectra.com/
• Email Jesse: [email protected]

For more episodes: https://unfoldingthought.com

Questions or guest ideas: [email protected]