Articles - Page 4 of 8 - Inbound & Agile

Free marketing techniques or no marketing budget?

By Eric Pratum September 8, 2012

One of the most consistent misconceptions non-marketers have about marketing, whether in-house or through an agency, is that us marketers can "do marketing" for free. I've had non-marketing managers tell…

Three Secrets on How to Earn Money from Google AdSense

By Eric Pratum September 1, 2012

While there are stories of people making an entire income off of AdSense, it is unlikely that that will ever happen unless you fully optimize ever possible aspect of your…

Outliers by Malcolm Gladwell

By Eric Pratum August 11, 2012

Who? Business people and people that enjoy intellectual media. When? Just put it in your queue above Twilight and 50 Shades of Grey. Why? It might change the way you…

I hate the “What would it take to keep you here” conversation

By Eric Pratum August 11, 2012

I've left jobs I loved and jobs I hated. Leaving both types sucks, but leaving a job I love makes me feel sick. I remember coming to the decision that…

The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell

By Eric Pratum August 10, 2012

Who? Anyone interested in how society and movements grow, change, and decline. When? You're probably gonna to miss out on some of the significance of this if you're under 20…

What you need to know about a link disavowal tool

By Eric Pratum August 7, 2012

After the Google Panda update and especially following the Google Penguin update, webmasters began pooping themselves over low quality links pointed at their sites. Many webmasters have purchased links from…

Talent is Overrated by Geoff Colvin

By Eric Pratum July 11, 2012

Who? Anyone that is interested in ever improving themselves in anything and anyone that might ever want to be a parent. When? Now. Why? This book left the strongest impression…

The truth about companies where everyone is a marketer

By Eric Pratum July 11, 2012

Companies like SEOmoz and HubSpot make marketing look easy. Not only do a number of their employees blog and participate in relevant conversations on other blogs, Quora, and a number…

Permission Marketing: Turning Strangers Into Friends and Friends Into Customers by Seth Godin

By Eric Pratum July 9, 2012

Who? Every marketer, product person, and manager. When? Now. Why? This is one of the best marketing books I have ever read. Best Quote Marketing by interrupting people isn’t cost-effective…

In times of great stress

Better Decision-Making for Leaders Through Mindfulness

AI-Driven Task Displacement