• The bromarketing has to stop

    Broscience – Word of mouth knowledge passed off as fact, primarily among bodybuilders + weightlifters. Generally spouted most by guys who have used loads of steroids and are huge, have no idea what is happening to their bodies and then share that same cluelessness with others who make the false assumption that their experience means …

  • A fully comprehensive way to write your own job description

    In the last five years, I’ve been asked to write my job description at least twice that I can recall. You’d think this would be a blessing because you get to create your own position. Unfortunately, it rarely is, so I’ve written this to help you avoid the mistakes too many people make in this situation. …

  • You Studied What?

    My friend and a very respectable SEO and consultant, Sean McGinnis, recently interviewed me for one of his projects call You Studied What? – which will be a website where he talks to people that have very different educational backgrounds from the fields they ended up in.

  • 3 ways you’re killing your website & how to fix it

    In a world where 70% of customers visit your website before making their first purchase decision, it’s no longer okay to say, “I don’t get that website stuff,” and also not pay someone to fix problems. If even 10% of those potential customers I just mentioned that visit your website decide not to buy, that’s …