While there are stories of people making an entire income off of AdSense, it is unlikely that that will ever happen unless you fully optimize ever possible aspect of your website and your AdSense account. To help you in those efforts, follow these three principles.
Find a Profitable Niche
The niche in which you want to get involved in Adsense is the best way to determine how much money you are likely to earn. Different niches have different profitability potential, so you need to be careful on your selection. In most cases, niches dealing with finances and health matters are more profitable that others like those dealing with history or local news. Obviously, the most profitable niches are going to be very competitive, but when you appropriately select the keywords and optimize them on your site, you will score a coup on the competition and, in turn, make good money.
Drive Traffic to Your Site
If you want to make money with AdSense, then you should think about how to bring traffic to your site. There are several ways that you can get more traffic within a short period of time, but the best way is finding organic search traffic. You want to target visitors seeking certain information rather than just social visitors. The choice of keywords you target determines the amount your site might receive. If you select solid keywords and optimize them correctly, then expect good money…if you CRO your site.
Create a Solid Website with Effective Ad Placement
It falls upon you to ensure that your ads are placed in the most effective places for the best results. When designing your website, you should know where to place the ads for high visibility and high return. Generally, ads that appear on the upper part of the landing page are more effective than those below. For example, ads on the upper left of the webpage are more effective than those on the lower right. Wider ads are also more effective, as are ads that display images or video. Ads that are placed directly above the primary content, those that appear at the bottom of the page, and above the footer are more effective. Using colors that match the colors of your website is also more effective. This is where website design and where to place ads will lead to a better payout from AdSense.