The 4-Hour Workweek by Timothy Ferriss

Who? Read The 4-Hour Workweek if you are interested in productivity, efficiency, or entrepreneur. When? Don’t rush. Why? It’s a good book, but not everyone…
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Positioning: The Battle for Your Mind by Al Ries and Jack Trout

Who? Anyone that has never taken a marketing class should read this book. When? As soon as you begin doing any marketing or product development…
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Delivering Happiness by Tony Hsieh

Who? Anyone interested in entrepreneurship, leadership, or management. When? No rush. Why? It’s an interesting book from a successful, serial entrepreneur. Best Quote Happiness is…
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The Snowball by Alice Schroeder

Who? Anyone interested in Warren Buffett, investing, the stock market, finance, and probably entrepreneurship. When? Put it in your queue. Why? Being one of the…
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The Long Tail by Chris Anderson

Who? Every entrepreneur, marketer, and product manager. When? Now. Why? The Long Tail is one of those books that puts changes to world markets in…
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How to Win Friends and Influence People by Dale Carnegie

Who? Everyone should read this book. When? At the earliest, when you’re in high school. Early in your career is best though. Why? How to…
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The 50th Law by Robert Greene

Who? Anyone interested in people, power, or politics, and anyone interested in 50 Cent. When? No rush. Why? In a similar way to how a…
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Crucial Conversations: Tools for Talking When Stakes are High by Kerry Patterson, Joseph Grenny, Ron McMillan, and Al Switzler

Who? Everyone should read this book. When? Now. Why? Even the best communicators have things they could work on, and honestly, can you say you’re…
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The Art of War by Sun Tzu

Who should read The Art of War by Sun Tzu? If you are interested in business strategy, military strategy, personal dynamics, or leadership, read this…
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