Inbound & Agile Insights
Ideas for better marketing decisions.
Articles about execution, measurement, audiences, and the business outcomes that connect them.
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What if the Biggest Risk to Home Healthcare Isn’t the Future, But What We’re Not Doing Today?
In May 2025, leaders from across the home healthcare industry gathered to wrestle with a difficult question: What will home…
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Root Cause Analysis – Business Meditation
In this seventh business meditation of the Unfolding Thought series, Eric Pratum guides you through a Root Cause Analysis—a practical…
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Scenario Planning – Business Meditation
In this sixth business meditation of the Unfolding Thought series, Eric Pratum guides you through Scenario Planning—a strategic tool for…
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Force Field Analysis – Business Meditation
In this fifth business meditation of the Unfolding Thought series, Eric Pratum introduces Force Field Analysis, a practical tool for…
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Backcasting – Business Meditation
In this fourth business meditation of the Unfolding Thought series, Eric Pratum guides you through a Backcasting exercise—a practical tool…
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Visioning – Business Meditation
In this third business meditation of the Unfolding Thought series, Eric Pratum guides you through a Visioning exercise—a powerful tool…
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Immunity to Change X-ray – Business Meditation
In this second business meditation of the Unfolding Thought series, Eric Pratum introduces the Immunity to Change X-Ray, a framework…
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GROW – Business Meditation
In this first business meditation of the Unfolding Thought series, Eric Pratum introduces the GROW framework, a simple yet powerful…
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Unfolding Thought
In this introductory episode of Unfolding Thought business meditations, Eric Pratum shares what makes this series of episodes different and…
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