Inbound & Agile Insights
Ideas for better marketing decisions.
Articles about execution, measurement, audiences, and the business outcomes that connect them.
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Deep Work Is a Social Contract
Deep work is performed by individuals, but organizations decide whether it is socially permitted. Shawn Vanderhoven’s research shows why distraction…
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How to Get on Podcasts as a Guest: A Host’s Guide
Want to get on podcasts as a guest? Start with fit, not exposure. A podcast host explains how to choose…
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When an Institution Stops Defining Its Own Values
An institution can keep its name, leaders, and mission while outside systems quietly redefine what its values mean. Jonathan Rauch’s…
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If Integrity Requires Heroism, the System Is Already Broken
Robert Coram’s biographies of John Boyd, Bud Day, and Victor Krulak celebrate moral courage. They also reveal a management failure:…
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AI Is Not the Next Printing Press. It May Be the Next Reformation.
AI is not just another technology. Like the Reformation, it is changing how we understand work, authority, human value, and…
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AI Cannot Decide What Your Business Is For
AI does not merely execute strategy. It operationalizes a philosophy of purpose, knowledge, and value, whether leaders have articulated one…
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AI Doesn’t Transform Work. Management Systems Do.
AI can turn knowledge work from craft into process. Whether that produces a golden age of work or an AI…
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The Debrief Is Where Experience Becomes Intelligence
Experience is only evidence. A debrief turns what happened into a better next decision, but only when people can tell…
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When Success Makes a Soccer Club Weaker
When a small youth soccer club develops excellent players, success can dismantle the proof of its work. The deeper problem…
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