Inbound & Agile Insights
Ideas for better marketing decisions.
Articles about execution, measurement, audiences, and the business outcomes that connect them.
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The 4-Hour Workweek by Timothy Ferriss
Who? Read The 4-Hour Workweek if you are interested in productivity, efficiency, or entrepreneur. When? Don’t rush. Why? It’s a…
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Positioning: The Battle for Your Mind by Al Ries and Jack Trout
Who? Anyone that has never taken a marketing class should read this book. When? As soon as you begin doing…
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How and Why to Set Up rel=”canonical” on a WordPress Blog
When you create multiple pages with the same, or highly similar, content, search engines algorithmically pick up on the similarities…
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Delivering Happiness by Tony Hsieh
Who? Anyone interested in entrepreneurship, leadership, or management. When? No rush. Why? It’s an interesting book from a successful, serial…
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The Snowball by Alice Schroeder
Who? Anyone interested in Warren Buffett, investing, the stock market, finance, and probably entrepreneurship. When? Put it in your queue.…
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The Long Tail by Chris Anderson
Who? Every entrepreneur, marketer, and product manager. When? Now. Why? The Long Tail is one of those books that puts…
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How to Win Friends and Influence People by Dale Carnegie
Who? Everyone should read this book. When? At the earliest, when you’re in high school. Early in your career is…
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Beginner’s guide to CRO
Are you wondering why your website seems doesn’t convert more people even though you’ve been putting more time into it?…
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Should you pay outsourced workers hourly or by deliverable?
In 2010, Seth Godin wrote about hourly work versus linchpin work. Essentially, his thesis is that you should pay someone…
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