Inbound & Agile Insights
Ideas for better marketing decisions.
Articles about execution, measurement, audiences, and the business outcomes that connect them.
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Delivering Happiness by Tony Hsieh
Who? Anyone interested in entrepreneurship, leadership, or management. When? No rush. Why? It’s an interesting book from a successful, serial…
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The Snowball by Alice Schroeder
Who? Anyone interested in Warren Buffett, investing, the stock market, finance, and probably entrepreneurship. When? Put it in your queue.…
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The Long Tail by Chris Anderson
Who? Every entrepreneur, marketer, and product manager. When? Now. Why? The Long Tail is one of those books that puts…
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How to Win Friends and Influence People by Dale Carnegie
Who? Everyone should read this book. When? At the earliest, when you’re in high school. Early in your career is…
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Beginner’s guide to CRO
Are you wondering why your website seems doesn’t convert more people even though you’ve been putting more time into it?…
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Should you pay outsourced workers hourly or by deliverable?
In 2010, Seth Godin wrote about hourly work versus linchpin work. Essentially, his thesis is that you should pay someone…
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The 50th Law by Robert Greene
Who? Anyone interested in people, power, or politics, and anyone interested in 50 Cent. When? No rush. Why? In a…
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Crucial Conversations: Tools for Talking When Stakes are High by Kerry Patterson, Joseph Grenny, Ron McMillan, and Al Switzler
Who? Everyone should read this book. When? Now. Why? Even the best communicators have things they could work on, and…
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The Art of War by Sun Tzu
Who should read The Art of War by Sun Tzu? If you are interested in business strategy, military strategy, personal…
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