Inbound & Agile Insights
Ideas for better marketing decisions.
Articles about execution, measurement, audiences, and the business outcomes that connect them.
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Made to Stick by Chip & Dan Heath
Who? Anyone that needs their ideas to affect others – teachers, managers, entrepreneurs, preachers, parents, activists, etc. When? Put it…
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How to Talk to Anyone, Anytime, Anywhere: The Secrets of Good Communication by Larry King
Who? Anyone interested in increasing self-confidence, meeting more people, and improving their personal or professional relationships. When? As soon as…
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Management Tips: The 4 worst words to hear
“Whatever you say, boss.” Okay, they don’t have to be those exact words, but you know that, as a manager,…
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How to effectively optimize your email newsletter for a higher conversion rate
Regardless of the studies you read, somewhere north of 90% of all internet users check email. Roughly the same percentage…
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Steve Jobs by Walter Isaacson
Who? Anyone that has the remotest interest in business, management, entrepreneurship, self-improvement, Apple, Steve Jobs, etc. When? Reasonably soon. Why?…
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The 4-Hour Workweek by Timothy Ferriss
Who? Read The 4-Hour Workweek if you are interested in productivity, efficiency, or entrepreneur. When? Don’t rush. Why? It’s a…
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Positioning: The Battle for Your Mind by Al Ries and Jack Trout
Who? Anyone that has never taken a marketing class should read this book. When? As soon as you begin doing…
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How and Why to Set Up rel=”canonical” on a WordPress Blog
When you create multiple pages with the same, or highly similar, content, search engines algorithmically pick up on the similarities…
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